Some random quotes from Advertising 2.0:

Social media that connects strangers is more valuable than social media that connects friends.  Yelp, Trip Advisor CPM's much higher than Facebook

Type of Content: PSAA.  Professional content; Semi-professional content; Amateur content; Advertiser content.

"Enabling" has taken the place of "Sponsored" which took the place of "Advertising".

The vast majority of advertising dollars online or anywhere is spent by Fortune 500 companies.  Therefore, they need to be comfortable advertising on social networking sites and to date they are not.

Social Networks lack context, said Sue Decker of Yahoo!

Women's groups and healthcare sites are very popular subject matters.

BDX-Brand Duration Exposure

Social Media Metrics: Traffic, Ad Engagement, Sales Impact. 

It is not easy for Brands to step into a social space.