"And a second revolution is coming. Many portals (e.g. news portals) are starting to understand that they too have to give their user a personal, individually defined view of the site’s content.

In the coming years, we will see more and more sites offering personalized content views and feeds. And again, these feeds can be subscribed to (Of course YEALD will introduce your personal feed in a few days too).

So instead of reading Google News, I can now read my own news portal, which includes e.g. The Wall Street Journal, BusinessWeek, and SlashDot. But it isn’t just the general content feeds from these sources. What I can get is the US Business news from the WSJ, the tech marketing news from BusinessWeek and the tech industry news from SlashDot, plus all their content on IBM, Microsoft and the marketing industry.

It’s really my very own news portal!

I think this will be a very fundamental trend that will have a dramatic impact on user behavior, content management strategy and business models. Publisher will have to learn to add multiple relevancies to their content instead of filing it under just one category."