Good cover story this past Memorial Day weekend in BW on Social Media.  Basically, the BW reporters went back to their original 2005 reporting on this new phenononon, "Blogs", and expanded the scope to include all things social media.  The current article delves into somewhat newer areas like Facebook, MySpace, Twitter and Wikipedia, but even this is somewhat old thinking.  And, surprise, surprise, just like Fast Company and others, they even gave Ning a free two-page feature (ad) (Marc and Gina are definitely the social media couple of the year).

The article is good for ThePort in many ways,  It talks about how businesses are starting to see Social Media and the need for social media implementation.  Jeff Jarvis, a longtime blogger and former mainstream media member, predicts in three years BW's cover will not be about blogs or tools but about companies as communities.  An interesting concept, and hopefully ThePort will be "powering" many of these dynamic online communities.