Busy Days In Social Media Land
Posted by: Bob Cramer on May 30, 2008 at 4:07PM EST

Finishing up a great week here at ThePort.  We definitely have momentum at our back and numerous deployments in front of us.

Some newspaper companies are finally "getting" social media and now understand the transformative nature it can have on their industry.  Our good friends at Lee Enterprises fit that bill.  They were just in for a visit and we have some great stuff about to launch with them.  I am a firm believer that newspaper companies have many valuable assets that can be dramatically leveraged in the digital world.  At some point, the discussion will shift from a focus on the decline of print circulation and the loss of big print advertising revenues to the newly constructed digital business model with which many newspaper companies are reinventing themselves.  A key issue is figuring out when that shift will occur.  We are clearly not there yet, but maybe the time is not that far away.

Next week I head to NYC for Advertising 2.0 and a whole host of meeting with publishers and investors.  June is a great time to be in New York and I look forward to a fun, productive trip.

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